No Pressure, Under Pressure
Nkululeko, Aka Elgin, signed up to design the Matric jacket while he was in high school, he won the bid, and has been designing garments ever since. Utilising his self-taught CorelDRAW skills, Elgin began silk-screening, printing and vinyl cutting his own work on to garments he designed. Fuelled with a passion for skating, Elgin introduced his brand, High Roller which offers unique apparel of street wear for those who understand the grind.
Growing up in Soweto, Elgin faced the trials of fighting for his goal and brand with little resources. This has translated to a very hand's on approach to to his brand development. Every garment and print is unique and hand crafted with care in Johannesburg. Elgin has developed a brand that not only pays homage to his personal heritage but implores the growth of the city dreamer and the local hustler.
High Roller is for the person who aspires to be more than their current state of being - it is for the aspirational mind that challenges the status quo in order to capture their goal - during this continuous ride, to feel no pressure, under pressure.
Support the movement by visiting High Roller in Work Shop New Town.