I RUN JHB

We are welcoming in a new pop-up shop; I RUN JHB. Brand owners, Neo and King, have developed a street wear brand that is inspired by African heritage and how dynamic City of Gold is shaping it. Each item and accessory uniquely embodies a sense of South African Kasi culture, through traditional fabrics which are combined with global street culture aesthetics. The result is - Umswenko (deluxe). 

Joburg is world class city, that installs an energy into those that call it home. Incorporating a diverse population of people and cultures, this is a city that is a true melting pot of South Africa. I RUN JHB, have highlighted this in their brand by capturing the essence of diversity and aspirational energy. 

Come visit to join the movement, I RUN JHB!

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lauren bydawell
The Threaded Man X Work Shop New Town

We partnered with the talented Siya Beyile and The Threaded Man team to introduce an editorial of the in-house brands found at #TheWorkshop. Looks have been styled from a diversity of designers and brands found with in the space to introduce you to a new way of styling and matching up our local talent. Next time you come to #TheWorkshop, take a closer look at each product - there are so many ways to create a fresh and unique look. 

Photographed by Ricardo Marcusk, Styled by Didi Ntshudisane, Co-ordinated by Simbongile Ndlangisa, Make-up by Precious Xaba, and creative direction by Siya Beyile. Mpho Ntlatleng and Mpho Dlodlo (yes, two Mpho's) show us how to get it right. 

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ABOVE: The Mpho's wear skirts by MaXhosa by Laduma, t-shirts from The Family Tree Store, accessories from SLAY, and shoes from Sara (B)aartjies.  

The images were captured in and around Work Shop New Town - our favourite instagrammable spots. 

ABOVE: Mpho Ntlatleng (Left, in blue) wears: earrings for Maxhosa by Laduma, shirt from Prime Obsession, joggers from Streetwear Cartel, socks from MaXhosa by Laduma and heels from Ndlovukazi. Mpho Dlodlo wears: earrings from Ndlovukazi, t-shirt from High Roller, joggers from Streetwear Cartel, socks from MaXhosa by Laduma and heels from Ndlovukazi.

ABOVE: The Mphos wear earrings from MaXhosa by Laduma, the Basotho jerseys from African Image,  Mpho Ntlatleng’s pants are from Ndlovukazi and Mpho Dlodlo’s pants are from Prime Obsession and necklace from Central Original, both shoes from Ndlovukazi.

Contemporary African elegance, captured by the Mpho's; both wearing earrings from MaXhosa by Laduma, dresses by Lasyntyche. 

#TheWorkshop is a space that constantly alters and changes as it grows - which means brands will come and go. We recommend you that you come through regularly to see some of the newest creatives and stores to visit. Stay up-to-date by subscribing to our Newsletter or following us on social.